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A unique, sensory experience for both locals and visitors alike

From 11-14 October 2017, Frank Gehry’s iconic building was turned into an impressive public artistic intervention by Tony Award-winning video artists, 59 Productions. The Museum saw its distinctive titanium curves and soaring glass atrium used as a vast canvas for a bespoke projection-mapping event for over 300,000 spectators, free of charge across more than 20 performances.

“The randomness of the curves are designed to catch the light”
– Frank Gehry on the Guggenheim Museum Bilbao

Using cutting-edge technology, the 20-minute animated artwork set to an original score traced two decades of history and creativity in Bilbao. Inspired by this rich history alongside Gehry’s visionary design and lifelong preoccupation with light, texture and movement, the projections transformed his shimmering architectural masterwork and brought art to life in an unmissable iridescent celebration of the people and city of Bilbao.

Juan Ignacio Vidarte, Director General of the Guggenheim Museum Bilbao, said: “It was very important for us to conceive an exceptional event to celebrate the Anniversary and share it with the people that are closer to us: the citizens that we have so much to thank for. Working together, an extraordinary transformation has been possible in Bilbao conveying the world the message of how art changes everything…Reflections [was] a unique, once-in-a-lifetime show.”

59 Team

Project Director
Leo Warner

Lead Designer
Raphael Pimlott

Lighting Designer
Benjamin Pearcy

Nick Powell with Alex Lee

Sound Designer
Tom Hackley

Executive Producer
Richard Slaney

Ollie Hester
Rebecca Collis

Aaron Brady
Jarek Radecki
Nicol Scott
Edd Stockton

Assistant Designer
Hannah Fasching

Storyboard Artist
Matthew Taylor

Marzio Scottoni
Jose Macena

Production Manager
James Roxburgh

Programmer & System Design
Maximilien Spielbichler

Technical Assistant
Iain Syme