A unique, sensory experience for both locals and visitors alike
From 11-14 October 2017, Frank Gehry’s iconic building was turned into an impressive public artistic intervention by Tony Award-winning video artists, 59 Productions. The Museum saw its distinctive titanium curves and soaring glass atrium used as a vast canvas for a bespoke projection-mapping event for over 300,000 spectators, free of charge across more than 20 performances.
“The randomness of the curves are designed to catch the light”
Frank Gehry on the Guggenheim Museum Bilbao
Using cutting-edge technology, the 20-minute animated artwork set to an original score traced two decades of history and creativity in Bilbao. Inspired by this rich history alongside Gehry’s visionary design and lifelong preoccupation with light, texture and movement, the projections transformed his shimmering architectural masterwork and brought art to life in an unmissable iridescent celebration of the people and city of Bilbao.
Juan Ignacio Vidarte, Director General of the Guggenheim Museum Bilbao, said: “It was very important for us to conceive an exceptional event to celebrate the Anniversary and share it with the people that are closer to us: the citizens that we have so much to thank for. Working together, an extraordinary transformation has been possible in Bilbao conveying the world the message of how art changes everything…Reflections [was] a unique, once-in-a-lifetime show.”
Programmer & System Design