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NBCUniversal Upfront

Radio City Music Hall, New York


Opened on May 13th. We brought our video design to this one day event held at New York’s iconic Radio City Music Hall, celebrating the future of entertainment, news, sports, live events, scripted programming and more. The show focused on taking performance to another level, telling stories that entertain and shape our world by bringing together culture-defining content and world-famous talent on one stage in the heart of New York.

Opened 13 May 2024

Radio City Music Hall, New York


Executive Producer
Andrew Gottlieb

Content Creative Producer

Supervising Producer
Dirk Sanders

Screens Producer
Dan Efros


Performance Content Design
DF Productions LLC

Scenic Design
Stein Design

Lighting Design
Ryan J.O’Gara

Event Production

Technical Production
TV Tech Managers

Sean T. Smith


59 Team

Project Director
Nicol Scott

Art Director
Henrique Ghersi

Senior Designer
Matt Taylor

Senior Producer
Rebecca Collis

Technical Director
Benjamin Pearcy 

Assistant Producer
Emma Gannon

Laurent de Vleechouwer

Sean Kothe

Joe White

Brad Peterson

Sound Designer
Tom Hackley